社会网络、风险偏好与节水抗旱稻技术采用行为研究——基于Heckman样本选择模型的实证分析

doi:10.16036/j.issn.1000-2650.202106062

四川农业大学学报 ›› 2022, Vol. 40 ›› Issue (4): 625-632.doi: 10.16036/j.issn.1000-2650.202106062

• 农业经济 • 上一篇

社会网络、风险偏好与节水抗旱稻技术采用行为研究——基于Heckman样本选择模型的实证分析

毛祥东¹, 陈培哲¹, 张莉侠^2,*

1.上海应用技术大学经济与管理学院,上海 200235;
2.上海农业科学院都市农业研究中心,上海 201403

收稿日期:2021-06-08 出版日期:2022-08-28 发布日期:2022-08-29
通讯作者: *张莉侠,研究员,硕士生导师,主要从事农业经济理论与政策研究,E-mail：zhanglixia218@163.com。
作者简介:毛祥东,教授,硕士生导师,主要从事产业管理研究,E-mail：1279738670@qq.com。
基金资助:
国家自然科学基金项目（71673127）

Research on Social Network , Risk Preference and Adoption Behavior of Water-Saving and Drought-Resistant Rice Technology: Empirical Analysis Based on Heckman’s Sample Selection Model

MAO Xiangdong¹, CHEN Peizhe¹, ZHANG Lixia^2,*

1. School of Economics and Management, Shanghai University of Technology, Shanghai 200235, China;
2. Urban Agriculture Research Center, Shanghai Academy of Agricultural Sciences, Shanghai 201403, China

Received:2021-06-08 Online:2022-08-28 Published:2022-08-29

摘要/Abstract

摘要： 【目的】探索影响农户节水抗旱稻技术采用决策和采用时间的因素,为节水抗旱稻技术宣传推广提供借鉴。【方法】基于社会网络、风险偏好视角,运用Heckman样本选择模型作为本研究的研究方法,实证分析了社会网络、风险偏好这两个核心变量对农户节水抗旱稻技术在采用决策以及采用时间这两个方面的影响。【结果】 ①社会网络、风险偏好对节水抗旱稻技术采用决策与采用时间均有显著影响,其中社会网络是正向的,风险偏好是负向的。②在社会网络4个维度中,网络信任、网络学习、网络互动3个维度对农户节水抗旱稻技术采用决策和采用时间具有显著的正向影响,网络互惠则是正向不显著。③农户节水抗旱稻技术采用决策和采用时间还受到风险偏好类型、技术培训参与、技术宣传力度、技术了解情况等控制变量的影响。【结论】注重农户社会网络建设与培育,减轻风险厌恶型农户对节水抗旱稻技术采用可能存在的风险感知,促使其接纳节水抗旱稻技术,提高节水抗旱稻技术的采用率和采用时间。

关键词: 社会网络, 风险偏好, 技术采用, 节水抗旱稻技术, 样本选择模型

Abstract: 【Objective】 This study was conducted to explore the factors affecting farmers' decision and adoption time of water-saving and drought-resistant rice technology, and to provide reference for the publicity and promotion of water-saving and drought-resistant rice technology. 【Method】 Based on the perspective of social network and risk preference, Heckman sample selection model was used as the research method of this study to empirically analyze the impact of social network and risk preference on farmers' adoption decision and adoption time of water-saving and drought-resistant rice technology. 【Result】 ①Social network and risk preference had significant effects on the decision and adoption time of water-saving and drought-resistant rice technology, in which social network was positive and risk preference was negative.②Among the four dimensions of social network, three dimensions of network trust, network learning and network interaction had a significant positive impact on farmers' decision making and adoption time of water-saving and drought-resistant rice technology, while network reciprocity had no significant positive impact.③Farmers' decision and adoption time of water-saving and drought-resistant rice technology were also affected by risk preference type, participation in technology training, technology publicity intensity and technology knowledge. 【Conclusion】 Attention should be paid to the construction and cultivation of farmers’ social network to reduce the risk perception of risk-averse farmers on the adoption of water-saving and drought-resistant rice technology, promote their acceptance of water-saving and drought-resistant rice technology, and improve the adoption rate and adoption time of water-saving and drought-resistant rice technology.

Key words: social network, risk appetite, technology adoption, water-saving and drought-resistant rice technology, sample selection model

中图分类号:

F323.7

毛祥东, 陈培哲, 张莉侠. 社会网络、风险偏好与节水抗旱稻技术采用行为研究——基于Heckman样本选择模型的实证分析[J]. 四川农业大学学报, 2022, 40(4): 625-632.

MAO Xiangdong, CHEN Peizhe, ZHANG Lixia. Research on Social Network , Risk Preference and Adoption Behavior of Water-Saving and Drought-Resistant Rice Technology: Empirical Analysis Based on Heckman’s Sample Selection Model[J]. Journal of Sichuan Agricultural University, 2022, 40(4): 625-632.

参考文献

[1] 罗利军, 梅捍卫, 余新桥, 等.节水抗旱稻及其发展策略[J].科学通报, 2011, 56(11): 804-811.
[2] 霍瑜, 张俊飚, 陈祺琪, 等.土地规模与农业技术利用意愿研究: 以湖北省两型农业为例[J]. 农业技术经济, 2016(7):19-28.
[3] 徐婵娟, 陈儒, 姜志德. 外部冲击、风险偏好与农户低碳农业技术采用研究[J]. 科技管理研究, 2018, 38(14): 248-257.
[4] 毛慧, 周力, 应瑞瑶. 风险偏好与农户技术采纳行为分析:基于契约农业视角再考察[J].中国农村经济, 2018(4): 74-89.
[5] WATTS D J, STROGATZ S H.Collective dynamics of “small-world” networks[J]. Nature, 1998, 393(6684): 440-442.
[6] LAWSON B, TYLER B B, COUSINS P D.Antecedents and consequences of social capital on buyer performance improvement[J]. Journal of Operations Management, 2008, 26(3): 446-460.
[7] 周波, 于冷. 农业技术应用对农户收入的影响:以江西跟踪观察农户为例[J].中国农村经济, 2011(1): 49-57.
[8] BANDIERA O, RASUL I.Social networks and technology adoption in northern mozambique[J]. The Economic Journal, 2006, 116(514): 869-902.
[9] RAMIREZ, ANA.The influence of social networks on agricultural technology adoption[J]. Procedia-Social and Behavioral Sciences, 2013, 79(79): 101-116.
[10] FOSTER A D, ROSENZWEIG M R.Learning by doing and learning from others: human capital and technical change in agriculture[J]. Journal of Political Economy, 1995, 103(6): 1176-1209.
[11] ALCON F, MIGUEL M D, BURTON M.Duration on analysis of adoption of drip irrigation technology in southeastern Spain[J]. Technological Forecasting& Social Change, 2011, 78(6): 991-1001.
[12] 刘莹, 黄季焜. 农户多目标种植决策模型与目标权重的估计[J]. 经济研究, 2010, 45(1): 148-157,160.
[13] 黄季焜, 齐亮, 陈瑞剑. 技术信息知识、风险偏好与农民施用农药[J]. 管理世界, 2008(5): 71-76.
[14] 王阳, 漆雁斌. 农户风险规避行为对农业生产经营决策影响的实证分析[J]. 四川农业大学学报, 2010, 28(3): 376-382.
[15] 黄炎忠, 罗小锋. 既吃又卖:稻农的生物农药施用行为差异分析[J]. 中国农村经济, 2018(7): 63-78.
[16] 张益, 孙小龙, 韩一军. 社会网络、节水意识对小麦生产节水技术采用的影响:基于冀鲁豫的农户调查数据[J]. 农业技术经济, 2019(11): 127-136.
[17] 乔丹, 陆迁, 徐涛. 社会网络、信息获取与农户节水灌溉技术采用: 以甘肃省民勤县为例[J]. 南京农业大学学报(社会科学版), 2017, 17(4): 147-155,160.
[18] 何凌霄, 南永清, 张忠根. 老龄化、社会网络与家庭农业经营:来自CFPS的证据[J]. 经济评论, 2016(2):85-97.
[19] 王格玲, 陆迁. 社会网络影响农户技术采用倒U型关系的检验: 以甘肃省民勤县节水灌溉技术采用为例[J]. 农业技术经济, 2015(10): 92-106.
[20] GROOTAERT C.Social capital, household welfare and poverty in Burkina Faso[J]. Journal of African Economics, 2002, 11(1): 4-38.
[21] 王璇, 张俊飚, 何可, 等. 风险感知、公众形象诉求对农户绿色农业技术采纳度的影响[J]. 中国农业大学学报, 2020, 25(7): 213-226.
[22] 杨志海. 老龄化、社会网络与农户绿色生产技术采纳行为: 来自长江流域六省农户数据的验证[J]. 中国农村观察, 2018(4): 44-58.

社会网络、风险偏好与节水抗旱稻技术采用行为研究——基于Heckman样本选择模型的实证分析

Research on Social Network , Risk Preference and Adoption Behavior of Water-Saving and Drought-Resistant Rice Technology: Empirical Analysis Based on Heckman’s Sample Selection Model

PDF (PC)

赞

可视化

摘要/Abstract

引用本文

使用本文

参考文献

相关文章 1

Metrics

本文评价

推荐阅读 10