关键词: 农户, 金融资产, 金融市场, Logit模型

Abstract: [Objective] To analyze the influencing factors of the farmers engaging in financial market and put forward the corresponding policy recommendations.[Method] On the base of questionnaires,farmers' financial assets are divided into two types:non-risk type and risk-type,and the farmers' willingness to engage in financial market and its influencing factors were analyzed adopting Logit model.[Results] The influence of family variables are different.[Conclusion] ① Income,wealth,human resource and attitude toward risk have significant impacts on farmers' financial market participation;② Age,gender and education level of head of household have significant effects on the willingness of households' participation in financial markets.Whether the farmer is engaged in industry and commence also has positive effect;③ Family size and marital status have no obvious effects on household participation in financial markets.

Key words: farmer, financial assets, financial market, Logit model