关键词: 水果, 国际市场势力, 边际成本模型, 剩余需求弹性模型

Abstract: [Objective] Using marginal cost model and the expand residual demand elasticity model to estimate international market power of China's fruits and its international market forces in Japan, the United States, Indonesia and Russia. [Method] Ordinary least squares. [Results] The international market forces of China's fruits are relatively small just before joining the WTO, and it even dropped after joining the WTO;the market force is the largest in Indonesia market, then followed by Japanese market, and is the smallest in the Russian market, but the market force has not yet formed in the U. S. market, China's fruit exports has formed certain amount of international market forces, but it yet to be obvious. [Conclusion] Expanding the planting scale, improving industrial concentration;adjusting fruit variety, establishing quality control system;strengthening construction of the fruit industry association and the fruit circulation association, advancing construction of fruit planting base and production base, as well as developing organic green pollution-free fruit.

Key words: fruit, international market forces, marginal cost model, residual demand elasticity mode