四川农业大学学报 ›› 2022, Vol. 40 ›› Issue (4): 625-632.doi: 10.16036/j.issn.1000-2650.202106062

• 农业经济 • 上一篇    

社会网络、风险偏好与节水抗旱稻技术采用行为研究——基于Heckman样本选择模型的实证分析

毛祥东1, 陈培哲1, 张莉侠2,*   

  1. 1.上海应用技术大学经济与管理学院,上海 200235;
    2.上海农业科学院都市农业研究中心,上海 201403
  • 收稿日期:2021-06-08 出版日期:2022-08-28 发布日期:2022-08-29
  • 通讯作者: *张莉侠,研究员,硕士生导师,主要从事农业经济理论与政策研究,E-mail:zhanglixia218@163.com。
  • 作者简介:毛祥东,教授,硕士生导师,主要从事产业管理研究,E-mail:1279738670@qq.com。
  • 基金资助:
    国家自然科学基金项目(71673127)

Research on Social Network , Risk Preference and Adoption Behavior of Water-Saving and Drought-Resistant Rice Technology: Empirical Analysis Based on Heckman’s Sample Selection Model

MAO Xiangdong1, CHEN Peizhe1, ZHANG Lixia2,*   

  1. 1. School of Economics and Management, Shanghai University of Technology, Shanghai 200235, China;
    2. Urban Agriculture Research Center, Shanghai Academy of Agricultural Sciences, Shanghai 201403, China
  • Received:2021-06-08 Online:2022-08-28 Published:2022-08-29

摘要: 【目的】 探索影响农户节水抗旱稻技术采用决策和采用时间的因素,为节水抗旱稻技术宣传推广提供借鉴。【方法】 基于社会网络、风险偏好视角,运用Heckman样本选择模型作为本研究的研究方法,实证分析了社会网络、风险偏好这两个核心变量对农户节水抗旱稻技术在采用决策以及采用时间这两个方面的影响。【结果】 ①社会网络、风险偏好对节水抗旱稻技术采用决策与采用时间均有显著影响,其中社会网络是正向的,风险偏好是负向的。②在社会网络4个维度中,网络信任、网络学习、网络互动3个维度对农户节水抗旱稻技术采用决策和采用时间具有显著的正向影响,网络互惠则是正向不显著。③农户节水抗旱稻技术采用决策和采用时间还受到风险偏好类型、技术培训参与、技术宣传力度、技术了解情况等控制变量的影响。【结论】 注重农户社会网络建设与培育,减轻风险厌恶型农户对节水抗旱稻技术采用可能存在的风险感知,促使其接纳节水抗旱稻技术,提高节水抗旱稻技术的采用率和采用时间。

关键词: 社会网络, 风险偏好, 技术采用, 节水抗旱稻技术, 样本选择模型

Abstract: 【Objective】 This study was conducted to explore the factors affecting farmers' decision and adoption time of water-saving and drought-resistant rice technology, and to provide reference for the publicity and promotion of water-saving and drought-resistant rice technology. 【Method】 Based on the perspective of social network and risk preference, Heckman sample selection model was used as the research method of this study to empirically analyze the impact of social network and risk preference on farmers' adoption decision and adoption time of water-saving and drought-resistant rice technology. 【Result】 ①Social network and risk preference had significant effects on the decision and adoption time of water-saving and drought-resistant rice technology, in which social network was positive and risk preference was negative.②Among the four dimensions of social network, three dimensions of network trust, network learning and network interaction had a significant positive impact on farmers' decision making and adoption time of water-saving and drought-resistant rice technology, while network reciprocity had no significant positive impact.③Farmers' decision and adoption time of water-saving and drought-resistant rice technology were also affected by risk preference type, participation in technology training, technology publicity intensity and technology knowledge. 【Conclusion】 Attention should be paid to the construction and cultivation of farmers’ social network to reduce the risk perception of risk-averse farmers on the adoption of water-saving and drought-resistant rice technology, promote their acceptance of water-saving and drought-resistant rice technology, and improve the adoption rate and adoption time of water-saving and drought-resistant rice technology.

Key words: social network, risk appetite, technology adoption, water-saving and drought-resistant rice technology, sample selection model

中图分类号: 

  • F323.7