“互联网+”背景下竞争性农产品交易平台定价模型构建及案例分析

doi:10.16036/j.issn.1000-2650.2020.04.017

四川农业大学学报 ›› 2020, Vol. 38 ›› Issue (04): 502-508.doi: 10.16036/j.issn.1000-2650.2020.04.017

• • 上一篇

“互联网+”背景下竞争性农产品交易平台定价模型构建及案例分析

胡令¹, 张文²

1.湖南信息学院商学院,长沙 410151;
2.江西农业大学经济管理学院,南昌 330045

收稿日期:2019-04-10 出版日期:2020-08-28 发布日期:2021-02-02
作者简介:胡令,硕士,副教授、高级经济师,从事电子商务、应用经济研究,E-mail：hul506@126.com。
基金资助:
湖南省教育厅科学研究重点项目（19A351）

Pricing Model and Case Analysis of Competitive Agricultural Products Trading Platform under the Background of "Internet +"

HU Ling¹, ZHANG Wen²

1. Department of Business, Hunan Institute of Information Technology,Changsha 410151,Hu'nan ,China;
2. School of Economics and Management,Jiangxi Agricultural University,Nanchang 330045,Jiangxi,China

Received:2019-04-10 Online:2020-08-28 Published:2021-02-02

摘要/Abstract

摘要： 【目的】竞争性农产品价格在短期内受到多种因素影响,价格起伏比较大,对人民生活造成了一定影响,因此需要对交易价格进行干预及控制。【方法】分析“互联网+”的双边市场交易平台的竞争性农产品定价策略模型,并结合双边市场理论对定价模式进行探讨,提出竞争性农产品交易平台的定价策略,同时分析影响竞争性农产品定价的关键因素,再以此与实际调查结果进行对比分析。【结果】研究给出的定价策略与实际调查结果相符,验证了定价模型策略的准确性。【结论】研究理论丰富了双边市场理论的定价模型,为具有双边市场特性的交易平台定价策略提供了重要的理论参考。

关键词: 竞争性农产品, 交易平台, 定价策略, 双边市场

Abstract: 【Objective】 The price of competitive agricultural products is affected by various environmental factors in short term, and the price fluctuates greatly, which has certain impacts on people's lives. Therefore, it is necessary to intervene and control the transaction price. 【Method】 Analyze the competitive agricultural product pricing strategy model of the "Internet +" bilateral market trading platform, and discuss the pricing model in conjunction with the bilateral market theory, propose a pricing strategy for the competitive agricultural product trading platform, analyze the key factors that affect the pricing of competitive agricultural products, and then conduct the comparative analysis with actual survey results. 【Result】 The pricing strategy given in this study is consistent with the actual survey results, verifying the accuracy of the pricing model strategy. 【Conclusion】 The research theory enriches the pricing model of bilateral market theory and provides an important theoretical reference for the pricing strategy of trading platforms with bilateral market characteristics.

Key words: competitive agricultural products, trading platform, pricing strategy, bilateral market

中图分类号:

F272.3

胡令, 张文. “互联网+”背景下竞争性农产品交易平台定价模型构建及案例分析[J]. 四川农业大学学报, 2020, 38(04): 502-508.

HU Ling, ZHANG Wen. Pricing Model and Case Analysis of Competitive Agricultural Products Trading Platform under the Background of "Internet +"[J]. Journal of Sichuan Agricultural University, 2020, 38(04): 502-508.

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“互联网+”背景下竞争性农产品交易平台定价模型构建及案例分析

Pricing Model and Case Analysis of Competitive Agricultural Products Trading Platform under the Background of "Internet +"

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